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    Innovative Marketing

    Innovative Marketing is Scopus-indexed (Q1, CiteScore 3.7), WoS ESCI, DOAJ. Published by LLC CPC Business Perspectives.

    Checked against the index lists dated 4 October 2026.

    ISSN 1814-2427Verify ISSN ↗1816-6326Verify ISSN ↗

    Publisher: LLC CPC Business Perspectives

    Scopus · Q1WoS · ESCIOpen Access
    3.7
    CiteScore 2025
    Scopus
    Q1
    Best quartile
    rank 159 of 1162 · 86th pctile
    3
    Indexed in
    major indexes

    Cost to publish: Checking DOAJ for article charges…

    ScopusElsevier Scopus
    Status
    Active
    Coverage
    2005–present
    Source type
    Journal
    Open access
    Yes
    CiteScore
    3.7
    SJR · SCImago
    0.309
    Q2 SJR quartile
    H-index
    28
    Best quartile
    Q1 · 86th pctile
    Subject areaRankPctileQ
    Law159 / 116286thQ1
    Social Sciences (miscellaneous)158 / 74478thQ1
    Communication125 / 54176thQ1
    Management of Technology and Innovation149 / 31753rdQ2
    Marketing121 / 22145thQ3
    View this source on Scopus.com
    Web of ScienceClarivate (SCIE/SSCI/AHCI/ESCI)
    Collections
    ESCI
    Categories
    Business
    View this source on Web of Science Check JIF in JCR
    DOAJDirectory of Open Access Journals (live)
    Listed in DOAJ
    Open accessFully open access, peer reviewed

    Not listed in: ABDC, ABS / AJG, FT50, UT Dallas, ONOS (subscription), ONOS (APC covered)

    Quick answers

    Is Innovative Marketing indexed in Scopus?

    Yes — actively indexed in Scopus, coverage 2005–present, best quartile Q1, CiteScore 3.7.

    What quartile is Innovative Marketing in Scopus?

    Innovative Marketing is Q1 in Law (rank 159 of 1162), Q1 in Social Sciences (miscellaneous) (rank 158 of 744) and Q1 in Communication (rank 125 of 541), by CiteScore 2025. It is ranked in 5 subject areas in all.

    What is the impact factor of Innovative Marketing?

    Innovative Marketing is indexed in the Emerging Sources Citation Index, so it may have a Journal Impact Factor in Clarivate's Journal Citation Reports. JCR is paid, so check it for the current value. The closest free measure is its Scopus CiteScore 3.7, which places it in quartile Q1 at the 86th percentile of its subject. Its SCImago Journal Rank (SJR, a free Scopus-based metric) is 0.309, quartile Q2, with an H-index of 28.

    How much does it cost to publish in Innovative Marketing?

    The publisher lists an article processing charge of about US$641 for open access (source: OpenAlex). Many journals also publish by the subscription route at no cost to the author, so confirm on the journal's own website.

    Who publishes Innovative Marketing and what is its ISSN?

    Innovative Marketing is published by LLC CPC Business Perspectives. Its print ISSN is 1814-2427 and its online ISSN is 1816-6326.

    Is Innovative Marketing in Web of Science?

    Yes — indexed in the Emerging Sources Citation Index.

    Is Innovative Marketing open access?

    Yes — it is an open-access journal, listed in DOAJ.

    How well cited is Innovative Marketing? — open metrics via OpenAlex

    Innovative Marketing has an h-index of 28 and a 2-year mean of 3.01 citations per paper (OpenAlex). Its Scopus CiteScore is 3.7, quartile Q1. On 2-year citations it ranks #49 of 1,057 Scopus journals in Law.

    28
    h-index
    3.01
    2-yr mean citations
    152
    i10-index
    624
    works indexed
    4,559
    total citations
    Publication fee · open access list price, US$
    US$641
    05001,0002,0003,000+
    2-yr mean citations, among Scopus journals in the same subject
    #49 of 1,057 Top 5% Law
    #58 of 703 Top 9% Social Sciences (miscellaneous)
    #56 of 511 Top 11% Communication
    Papers published per year
    0501002017: 25 papers2520172018: 22 papers2220182019: 36 papers3620192020: 46 papers4620202021: 57 papers5720212022: 70 papers7020222023: 89 papers8920232024: 90 papers9020242025: 95 papers9520252026: 71 papers so far712026*

    Innovative Marketing published 95 papers in 2025. 2026* is the year so far.

    Main topics
    Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourConsumer Retail Behavior Studies

    h-index, i10-index and 2-year mean citedness are open, licence-clear metrics from OpenAlex — not a proprietary impact factor. The subject rank counts only journals that OpenAlex has a figure for; it is not a Scopus or Clarivate ranking. Updated 2026-10-14.

    Who publishes in Innovative Marketing? — latest 96 articles, 2025–2026

    In its latest 96 research articles (2025–2026), authors are most often from Vietnam (29.2%), Indonesia (20.3%) and India (5.7%).

    Author countriesVietnamVietnam29.2%IndonesiaIndonesia20.3%IndiaIndia5.7%JordanJordan5.7%Saudi ArabiaSaudi Arabia3.1%ThailandThailand2.6% Most frequent institutions (papers)Industrial University of Ho Chi Minh CityIndustrial University of Ho Chi…7National Economics UniversityNational Economics University5Pelita Harapan UniversityPelita Harapan University4Ho Chi Minh City University of Technology and EngineeringHo Chi Minh City University of …4Sumy State UniversitySumy State University3

    Countries are counted fractionally, so a paper by authors from two countries counts half to each.

    Are there integrity warnings for Innovative Marketing? — indicators, not proof of misconduct

    Scopus status: Active. No retracted papers are recorded. The Problematic Paper Screener flags none of its papers. These are indicators to check, not findings against the journal.

    • Scopus statusActive
    • Retracted papers None recorded
    • Problematic Paper Screener flags None flagged

    Retractions from OpenAlex; flags from the Problematic Paper Screener (Cabanac, Labbé & Magazinov, CC BY), 2026-09-21 export. A flag marks a paper for a closer look; it is not a finding against the journal.

    Official sources & links

    Journal website ↗ Scopus source ↗ Web of Science ↗ DOAJ ↗ ISSN Portal · 1814-2427 ↗ISSN Portal · 1816-6326 ↗

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