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    Journal of Advertising Research

    Journal of Advertising Research is Scopus-indexed (Q1, CiteScore 4.7), ABDC A, ABS / AJG 3, WoS SSCI. Published by Taylor & Francis Online.

    Checked against the index lists dated 4 October 2026.

    ISSN 0021-8499Verify ISSN ↗1740-1909Verify ISSN ↗

    Publisher: Taylor & Francis Online

    Scopus · Q1ABDC AABS / AJG 3WoS · SSCI
    4.7
    CiteScore 2025
    Scopus
    Q1
    Best quartile
    rank 84 of 541 · 84th pctile
    A
    ABDC rating
    JQL 2025
    3
    Indexed in
    major indexes

    Cost to publish: No APC data — check the publisher

    ScopusElsevier Scopus
    Status
    Active
    Coverage
    1996–present (also 1972)
    Source type
    Journal
    Open access
    No
    CiteScore
    4.7
    SJR · SCImago
    1.219
    Q1 SJR quartile
    H-index
    107
    Best quartile
    Q1 · 84th pctile
    Subject areaRankPctileQ
    Communication84 / 54184thQ1
    Marketing110 / 22150thQ2
    View this source on Scopus.com
    Web of ScienceClarivate (SCIE/SSCI/AHCI/ESCI)
    Collections
    SSCI
    Categories
    BusinessCommunication
    View this source on Web of Science Check JIF in JCR
    DOAJDirectory of Open Access Journals (live)
    Not in DOAJ
    Open accessNot registered as fully open access
    ABDCAustralian Business Deans Council 2025
    Rating
    A
    Unchanged since 2022 vs ABDC 2022
    Year of inception
    1960
    Field of research
    Marketing (3506)
    Publisher (per ABDC)
    Taylor & Francis Online
    A = next 15–25% — among the highest citation metrics in its field.
    View this source on ABDC
    ABS / AJGChartered Association of Business Schools 2024
    Grade
    3
    Unchanged since 2021 vs ABS / AJG 2021
    Field
    Marketing
    3 = highly regarded journals.
    ABS = Chartered Association of Business Schools. AJG = its Academic Journal Guide, 2024 edition.
    View this source on ABS

    Not listed in: DOAJ, FT50, UT Dallas, ONOS (subscription), ONOS (APC covered)

    Quick answers

    Is Journal of Advertising Research indexed in Scopus?

    Yes — actively indexed in Scopus, coverage 1996–present (also 1972), best quartile Q1, CiteScore 4.7.

    What quartile is Journal of Advertising Research in Scopus?

    Journal of Advertising Research is Q1 in Communication (rank 84 of 541) and Q2 in Marketing (rank 110 of 221), by CiteScore 2025.

    What is the impact factor of Journal of Advertising Research?

    Journal of Advertising Research is indexed in the Social Sciences Citation Index, so it may have a Journal Impact Factor in Clarivate's Journal Citation Reports. JCR is paid, so check it for the current value. The closest free measure is its Scopus CiteScore 4.7, which places it in quartile Q1 at the 84th percentile of its subject. Its SCImago Journal Rank (SJR, a free Scopus-based metric) is 1.219, quartile Q1, with an H-index of 107.

    Who publishes Journal of Advertising Research and what is its ISSN?

    Journal of Advertising Research is published by Taylor & Francis Online. Its print ISSN is 0021-8499 and its online ISSN is 1740-1909.

    Is Journal of Advertising Research in Web of Science?

    Yes — indexed in the Social Sciences Citation Index.

    What is the ABDC rating of Journal of Advertising Research?

    It is rated A in the ABDC Journal Quality List 2025 under Marketing.

    What is the ABS / AJG rating of Journal of Advertising Research?

    It is graded 3 in the Chartered Association of Business Schools (ABS) Academic Journal Guide (AJG) 2024, in the Marketing field, unchanged from 2021.

    Is Journal of Advertising Research open access?

    No — it is not registered as an open-access journal in DOAJ or Scopus.

    How well cited is Journal of Advertising Research? — open metrics via OpenAlex

    Journal of Advertising Research has an h-index of 148 and a 2-year mean of 4.17 citations per paper (OpenAlex). Its Scopus CiteScore is 4.7, quartile Q1. On 2-year citations it ranks #34 of 511 Scopus journals in Communication.

    148
    h-index
    4.17
    2-yr mean citations
    1,201
    i10-index
    3,459
    works indexed
    101,955
    total citations
    2-yr mean citations, among Scopus journals in the same subject
    #34 of 511 Top 7% Communication
    #67 of 210 Top 32% Marketing
    Papers published per year
    0501002017: 58 papers5820172018: 48 papers4820182019: 47 papers4720192020: 32 papers3220202021: 21 papers2120212022: 29 papers2920222023: 29 papers2920232024: 31 papers3120242025: 55 papers5520252026: 37 papers so far372026*

    Journal of Advertising Research published 55 papers in 2025; its busiest recent year was 2017 with 58. 2026* is the year so far.

    Main topics
    Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Market Behavior and PricingMarketing and Advertising Strategies

    h-index, i10-index and 2-year mean citedness are open, licence-clear metrics from OpenAlex — not a proprietary impact factor. The subject rank counts only journals that OpenAlex has a figure for; it is not a Scopus or Clarivate ranking. Updated 2026-10-14.

    Who publishes in Journal of Advertising Research? — latest 95 articles, 2024–2026

    In its latest 95 research articles (2024–2026), authors are most often from United States (34.7%), China (18.8%) and United Kingdom (6.4%).

    Author countriesUnited StatesUnited States34.7%ChinaChina18.8%United KingdomUnited Kingdom6.4%CanadaCanada5.3%FranceFrance4.5%AustraliaAustralia4.4% Most frequent institutions (papers)University of San DiegoUniversity of San Diego8Hong Kong Baptist UniversityHong Kong Baptist University4Villanova UniversityVillanova University4Swinburne University of TechnologySwinburne University of Technol…3University of PortsmouthUniversity of Portsmouth3

    Countries are counted fractionally, so a paper by authors from two countries counts half to each.

    Are there integrity warnings for Journal of Advertising Research? — indicators, not proof of misconduct

    Scopus status: Active. No retracted papers are recorded. The Problematic Paper Screener flags none of its papers. These are indicators to check, not findings against the journal.

    • Scopus statusActive
    • Retracted papers None recorded
    • Problematic Paper Screener flags None flagged

    Retractions from OpenAlex; flags from the Problematic Paper Screener (Cabanac, Labbé & Magazinov, CC BY), 2026-09-21 export. A flag marks a paper for a closer look; it is not a finding against the journal.

    Official sources & links

    Journal website ↗ Scopus source ↗ Web of Science ↗ ABDC list ↗ ISSN Portal · 0021-8499 ↗ISSN Portal · 1740-1909 ↗

    Community experience: reader comments on this journal

    Comments load as you scroll here.

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