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    Journal of Direct, Data and Digital Marketing Practice

    Journal of Direct, Data and Digital Marketing Practice is not currently indexed in Scopus. Published by Palgrave Macmillan Ltd..

    Checked against the index lists dated 4 October 2026.

    ISSN 1746-0166Verify ISSN ↗1746-0174Verify ISSN ↗

    Publisher: Palgrave Macmillan Ltd.

    Scopus · Inactive
    0
    Indexed in
    major indexes

    Cost to publish: No APC data — check the publisher

    ScopusElsevier Scopus
    Status
    Inactive/Discontinued
    Coverage
    2008–2016
    Source type
    Journal
    Open access
    No
    View this source on Scopus.com
    DOAJDirectory of Open Access Journals (live)
    Not in DOAJ
    Open accessNot registered as fully open access

    Not listed in: Web of Science, DOAJ, ABDC, ABS / AJG, FT50, UT Dallas, ONOS (subscription), ONOS (APC covered)

    Quick answers

    Is Journal of Direct, Data and Digital Marketing Practice indexed in Scopus?

    No — it was previously covered by Scopus but its coverage is now inactive/discontinued (2008–2016).

    What is the impact factor of Journal of Direct, Data and Digital Marketing Practice?

    Journal of Direct, Data and Digital Marketing Practice has no Journal Impact Factor — JIF is published only for journals in the Web of Science Core Collection (SCIE, SSCI, AHCI and ESCI) — and Scopus has not published a current CiteScore for it either. Treat any "impact factor" quoted for this journal elsewhere as unofficial.

    Who publishes Journal of Direct, Data and Digital Marketing Practice and what is its ISSN?

    Journal of Direct, Data and Digital Marketing Practice is published by Palgrave Macmillan Ltd. Its print ISSN is 1746-0166 and its online ISSN is 1746-0174.

    Is Journal of Direct, Data and Digital Marketing Practice in Web of Science?

    No — it is not currently in the Web of Science core collections (SCIE, SSCI, AHCI or ESCI).

    Is Journal of Direct, Data and Digital Marketing Practice open access?

    No — it is not registered as an open-access journal in DOAJ or Scopus.

    Scopus coverage history

    Scopus indexed Journal of Direct, Data and Digital Marketing Practice for 9 years, between 2008 and 2016. Coverage ended in 2016, 10 years ago, and Scopus now lists the title as inactive.

    Is it still publishing? OpenAlex lists 558 works and 5,537 citations for the title. Its most recent paper is from 2016, in line with the end of Scopus coverage in 2016, which suggests the journal stopped publishing around then.

    How well cited is Journal of Direct, Data and Digital Marketing Practice? — open metrics via OpenAlex

    Journal of Direct, Data and Digital Marketing Practice has an h-index of 33 and a 2-year mean of 0 citations per paper (OpenAlex).

    33
    h-index
    0
    2-yr mean citations
    100
    i10-index
    558
    works indexed
    5,537
    total citations
    Papers published per year
    0501002007: 41 papers4120072008: 50 papers5020082009: 37 papers3720092010: 50 papers5020102011: 47 papers4720112012: 50 papers5020122013: 70 papers7020132014: 74 papers7420142015: 50 papers5020152016: 19 papers192016

    Journal of Direct, Data and Digital Marketing Practice published 19 papers in 2016; its busiest recent year was 2014 with 74. 2026* is the year so far.

    Main topics
    Digital Marketing and Social MediaMarketing and Advertising StrategiesCustomer Service Quality and LoyaltyTechnology Adoption and User Behaviour

    h-index, i10-index and 2-year mean citedness are open, licence-clear metrics from OpenAlex — not a proprietary impact factor. Updated 2026-10-14.

    Are there integrity warnings for Journal of Direct, Data and Digital Marketing Practice? — indicators, not proof of misconduct

    Scopus status: Inactive — coverage ended 2016. No retracted papers are recorded. The Problematic Paper Screener flags none of its papers. These are indicators to check, not findings against the journal.

    • Scopus statusInactive — coverage ended 2016
    • Retracted papers None recorded
    • Problematic Paper Screener flags None flagged

    Retractions from OpenAlex; flags from the Problematic Paper Screener (Cabanac, Labbé & Magazinov, CC BY), 2026-09-21 export. A flag marks a paper for a closer look; it is not a finding against the journal.

    Official sources & links

    Scopus source ↗ ISSN Portal · 1746-0166 ↗ISSN Portal · 1746-0174 ↗

    Community experience: reader comments on this journal

    Comments load as you scroll here.

    More from Palgrave Macmillan Ltd.

    Palgrave Macmillan Ltd. has 119 other titles in our data; 110 are currently indexed in Scopus.

    Journal Scopus status
    African Histories and Modernities Active American Journal of Psychoanalysis Active American Literature Readings in the 21st Century Active BioSocieties Active British Politics Active Christianities in the Trans-Atlantic World Active

    Related journals

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