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October 2026 52,299 journals indexed.
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    Marketing Theory

    Marketing Theory is Scopus-indexed (Q2, CiteScore 6.8), ABDC A, ABS / AJG 3, WoS SSCI. It is covered by India's One Nation One Subscription scheme for reading access. Published by Sage Publications.

    Checked against the index lists dated 4 October 2026.

    ISSN 1470-5931Verify ISSN ↗1741-301XVerify ISSN ↗

    Publisher: Sage Publications

    Scopus · Q2ABDC AABS / AJG 3WoS · SSCIONOS
    6.8
    CiteScore 2025
    Scopus
    Q2
    Best quartile
    rank 82 of 221 · 63rd pctile
    A
    ABDC rating
    JQL 2025
    3
    Indexed in
    major indexes

    Cost to publish: About US$3,900 to publish open access (publisher list price, via OpenAlex) — subscription publishing may be free

    ScopusElsevier Scopus
    Status
    Active
    Coverage
    2001–present
    Source type
    Journal
    Open access
    No
    CiteScore
    6.8
    SJR · SCImago
    1.669
    Q1 SJR quartile
    H-index
    89
    Best quartile
    Q2 · 63rd pctile
    Subject areaRankPctileQ
    Marketing82 / 22163rdQ2
    View this source on Scopus.com
    Web of ScienceClarivate (SCIE/SSCI/AHCI/ESCI)
    Collections
    SSCI
    Categories
    Business
    View this source on Web of Science Check JIF in JCR
    DOAJDirectory of Open Access Journals (live)
    Not in DOAJ
    Open accessNot registered as fully open access
    ABDCAustralian Business Deans Council 2025
    Rating
    A
    Unchanged since 2022 vs ABDC 2022
    Year of inception
    2001
    Field of research
    Marketing (3506)
    Publisher (per ABDC)
    Sage Publications
    A = next 15–25% — among the highest citation metrics in its field.
    View this source on ABDC
    ABS / AJGChartered Association of Business Schools 2024
    Grade
    3
    Unchanged since 2021 vs ABS / AJG 2021
    Field
    Marketing
    3 = highly regarded journals.
    ABS = Chartered Association of Business Schools. AJG = its Academic Journal Guide, 2024 edition.
    View this source on ABS
    ONOS · SubscriptionOne Nation One Subscription — full-text access
    This journal is part of the ONOS national subscription — readers at an ONOS-subscribed Indian institution get full-text access to its articles at no cost.
    Access depends on your institution’s ONOS participation; the subscribed title list is subject to revision.
    Learn about ONOS

    Not listed in: DOAJ, FT50, UT Dallas, ONOS (APC covered)

    Quick answers

    Is Marketing Theory indexed in Scopus?

    Yes — actively indexed in Scopus, coverage 2001–present, best quartile Q2, CiteScore 6.8.

    What quartile is Marketing Theory in Scopus?

    Marketing Theory is Q2 in Marketing (rank 82 of 221), by CiteScore 2025.

    What is the impact factor of Marketing Theory?

    Marketing Theory is indexed in the Social Sciences Citation Index, so it may have a Journal Impact Factor in Clarivate's Journal Citation Reports. JCR is paid, so check it for the current value. The closest free measure is its Scopus CiteScore 6.8, which places it in quartile Q2 at the 63rd percentile of its subject. Its SCImago Journal Rank (SJR, a free Scopus-based metric) is 1.669, quartile Q1, with an H-index of 89.

    How much does it cost to publish in Marketing Theory?

    The publisher lists an article processing charge of about US$3,900 for open access (source: OpenAlex). Many journals also publish by the subscription route at no cost to the author, so confirm on the journal's own website.

    Who publishes Marketing Theory and what is its ISSN?

    Marketing Theory is published by Sage Publications. Its print ISSN is 1470-5931 and its online ISSN is 1741-301X.

    Is Marketing Theory covered under ONOS in India?

    Yes. It is part of the One Nation One Subscription (ONOS) national subscription, so readers at participating Indian institutions get its full text. ONOS does not cover its article processing charge.

    Is Marketing Theory in Web of Science?

    Yes — indexed in the Social Sciences Citation Index.

    What is the ABDC rating of Marketing Theory?

    It is rated A in the ABDC Journal Quality List 2025 under Marketing.

    What is the ABS / AJG rating of Marketing Theory?

    It is graded 3 in the Chartered Association of Business Schools (ABS) Academic Journal Guide (AJG) 2024, in the Marketing field, unchanged from 2021.

    Is Marketing Theory open access?

    No — it is not registered as an open-access journal in DOAJ or Scopus.

    How well cited is Marketing Theory? — open metrics via OpenAlex

    Marketing Theory has an h-index of 101 and a 2-year mean of 3.23 citations per paper (OpenAlex). Its Scopus CiteScore is 6.8, quartile Q2. On 2-year citations it ranks #87 of 210 Scopus journals in Marketing.

    101
    h-index
    3.23
    2-yr mean citations
    549
    i10-index
    841
    works indexed
    46,229
    total citations
    Publication fee · open access list price, US$
    US$3,900
    05001,0002,0003,000+
    2-yr mean citations, among Scopus journals in the same subject
    #87 of 210 Top 42% Marketing
    Papers published per year
    0501002017: 36 papers3620172018: 37 papers3720182019: 24 papers2420192020: 26 papers2620202021: 27 papers2720212022: 49 papers4920222023: 43 papers4320232024: 38 papers3820242025: 35 papers3520252026: 51 papers so far512026*

    Marketing Theory published 35 papers in 2025; its busiest recent year was 2022 with 49. 2026* is the year so far.

    Main topics
    Consumer Behavior in Brand Consumption and IdentificationService and Product InnovationCustomer Service Quality and LoyaltyManagement and Organizational Studies

    h-index, i10-index and 2-year mean citedness are open, licence-clear metrics from OpenAlex — not a proprietary impact factor. The subject rank counts only journals that OpenAlex has a figure for; it is not a Scopus or Clarivate ranking. Updated 2026-10-14.

    Who publishes in Marketing Theory? — latest 98 articles, 2024–2026

    In its latest 98 research articles (2024–2026), authors are most often from United Kingdom (29.5%), Australia (9.9%) and Sweden (9.2%).

    Author countriesUnited KingdomUnited Kingdom29.5%AustraliaAustralia9.9%SwedenSweden9.2%FranceFrance8.2%United StatesUnited States6.3%IrelandIreland5.6% Most frequent institutions (papers)University of BirminghamUniversity of Birmingham10The University of MelbourneThe University of Melbourne7RMIT UniversityRMIT University7Lancaster UniversityLancaster University6École de management de LyonÉcole de management de Lyon5

    Countries are counted fractionally, so a paper by authors from two countries counts half to each.

    Are there integrity warnings for Marketing Theory? — indicators, not proof of misconduct

    Scopus status: Active. No retracted papers are recorded. The Problematic Paper Screener flags none of its papers. These are indicators to check, not findings against the journal.

    • Scopus statusActive
    • Retracted papers None recorded
    • Problematic Paper Screener flags None flagged

    Retractions from OpenAlex; flags from the Problematic Paper Screener (Cabanac, Labbé & Magazinov, CC BY), 2026-09-21 export. A flag marks a paper for a closer look; it is not a finding against the journal.

    Official sources & links

    Journal website ↗ Scopus source ↗ Web of Science ↗ ABDC list ↗ ISSN Portal · 1470-5931 ↗ISSN Portal · 1741-301X ↗

    Community experience: reader comments on this journal

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